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Crunching the Trends: What’s Happening in the U.S. Organic Chips Market
When you think of chips, you probably think of crunchy, salty snacks. Now imagine that same satisfaction — but made with organic ingredients. That is exactly what’s fueling a growing niche: organic chips in the U.S. While still a subset of the larger snack market, organic chips are gaining ground as more consumers seek “better-for-you” options that don’t sacrifice flavor.
Why Organic Chips Are Gaining Traction
Health-conscious consumers More people are reading labels closely, worrying about synthetic additives, and choosing clean-label snacks. Organic chips appeal to this crowd by offering a familiar snack experience with ingredients that are free from synthetic pesticides and genetically modified sources.
Variety and innovation Organic chips aren’t just about potatoes anymore. The market encompasses a range of types: potato chips, vegetable chips, tortilla chips, even kale or puffed chips.
Plus, more flavors — salty, BBQ, spicy, and so on — give consumers a broad palette.…